Hyperlocal business model
Hyperlocal business model are those that focus on creating a local environment that allows customers to buy anything from nearby stores. Hyperlocal business refers to all general stores, restaurants, markets, malls, and other product and service providers. Hyperlocal business model systems solve the problem of properly matching immediate demand with the nearest available supply.
Hyperlocal delivery model
The word ‘hyperlocal’ refers to a small geographical area. When products are delivered inside a particular geographical area, it is referred to as a hyperlocal delivery model. The hyperlocal delivery model is a type of business model which allows a company to deliver goods and services to its customers in a specific location.
A new approach of providing products and services is the hyperlocal delivery model. The delivery time is customized to the customer’s requirements, which means that products can be delivered in as short as an hour.
Hyperlocal delivery business model
The hyperlocal delivery business model is a business model in which a service provider acquires a requested product locally and delivers it to a consumer inside the same geographic area.
For example, a hyperlocal on demand business is food.When a user needs the specific mobile app and website to make an order for a specific food item, the provider receives the order and sends the details to a services provider.the provider sends a delivery boy to get the required item from a nearby store and confirms that it is delivered to the customer at the specified location.
Zomato and Swiggy are two most popular hyperlocal delivery models.
Benefits of hyperlocal delivery business models
Here some benefits of hyperlocal delivery business model
Traditional Stores are supported
Traditional stores have been impacted by the rise of e-commerce and online stores. Hyperlocal delivery models give them the opportunity to increase business sales.
Minor efforts required to sellers
stores can use the various platforms to list and build their business.The app organizer handles everything from pickup to delivery. Hence retailers can grow their business with minor efforts.
Single devices management
A single mobile can you help follow, control and manage the entire hyperlocal marketplace
Helps build a sustainable ecosystem
The hyperlocal delivery model is environmentally good because it reduces the long transporting distances.
Types of hyperlocal delivery business models?
There are fours types of hyperlocal delivery business model
- Single store model
- Store pick model
- Hybrid model
- Aggregator model
Single store model
The hyperlocal business model is suitable for stores that are already well-established in the market and wish to increase their client base by expanding its online representation.They can do this by creating a hyperlocal on-demand delivery app and listing their services on it.
Store pick model
One of the most popular hyperlocal business models is store pick, which allows customers to place an order online and pick up their product from a nearby store.The consumer can go to the store and pick up their order without having to wait.
Hybrid model
A hybrid delivery model is used by stores that want to offer both home delivery and in-store pickup services. It also gives customers the option of selecting their preferred delivery mode.
Aggregator model
In an aggregator model, the hyperlocal delivery service provider acts as a mediator between the customer and the store. It connects internet shops with local stores and starts goods deliveries, allowing them to increase their range.
Advantages of Hyperlocal delivery model
- fast delivery
- From a single device or a dashboard, users can manage your deliveries.
- Operational visibility has improved
- Small shops must be supported.
Hyperlocal delivery model challenges
- High competition
- Quickly expands of delivery process
- Cost efficiency
- Path related problems
How to build a hyperlocal delivery network?
If you want to provide good hyperlocal delivery services, follow these steps to get your hyperlocal delivery network:-
- Create a list of product you want to deliver
- Choose your target audience
- Partner with local business
- Select a suitable business model
- Install a hyperlocal delivery app
Hyperlocal delivery services:
Hyperlocal delivery services are a type of delivery service that provides on-demand, same-day, or scheduled deliveries to a customer’s location.The hyperlocal delivery service industry is still in its infancy and is expected to grow into a $30 billion industry by 2025.
Hyperlocal delivery services are a new service that can deliver anything to your door in less than an hour.They are the newest trend in the delivery industry, which aims to provide customers with more convenience.
The hyperlocal delivery services are not limited to food deliveries. They also offer deliveries for other goods, such as clothes and electronics.Hyperlocal delivery services have been around for a few years now, but they seem to be gaining popularity among customers due to their convenience and competitive prices.
Hyperlocal delivery services are a form of on-demand service that allows people to order products and services from their mobile device and have them delivered in an hour or less.The hyperlocal delivery service industry is still in its infancy and is projected to grow exponentially over the coming years.
Top 5 on demand hyperlocal delivery services in india
- Dunzo
- Wefast
- Lalamove
- Shadowfax
- Grab
Dunzo:-
Dunzo was established in 2014 on-demand delivery business in India. Bengaluru, Delhi, Pune, Chennai, Jaipur, Mumbai, and Hyderabad are among the cities where they deliver.
They offer pick-up and drop-off services, as well as grocery delivery and on-demand delivery. Pickups can be scheduled and delivered to your specified location.If you want to supply hyper-local delivery services goods like medicines, food, groceries, personal care items, etc.
Wefast:-
Wefast is a hyperlocal courier service available in Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune at the moment.
They provide on-demand hyperlocal delivery services for online stores 24 hours a day, 7 days a week. The courier is sent very quickly after the order is received, and they have fixed prices for deliveries in various cities.
You can also pay with cash or a prepaid card. They can allocate you to courier partners who deliver heavy products if you need to deliver heavier orders. They feature a variety of local delivery options that can be used to complete orders quickly.
Lalamove:-
Lalamove is a well-established on-demand hyperlocal delivery services business. They have already established business in foreign cities such as Hong Kong, Kuala Lumpur, and Singapore. They have offices in Delhi, Bengaluru, Chennai, Hyderabad, Mumbai, and Pune in India. With doorstep collection and delivery, you may deliver packages the same day.
For your business, they also have intracity small truck and bike delivery options. You can choose the most suitable mode of transportation to ensure that your products deliver on time. They also provide on-demand delivery and booking services 24 hours a day, 7 days a week.
They are a good match for your business because they are experienced and provide a variety of delivery options.
Shadowfax:-
Shadowfax is an experienced Indian courier service that focuses on intercity and inter-zone delivery for companies. They also offer hyperlocal delivery services for food, medicines, and groceries.
They have a reach in over 500 Indian cities and are constantly developing their local network. They guarantee their products will be delivered in 30 to 90 minutes.
Grab:-
Grab is a well-known on-demand delivery business that focuses on hyperlocal and last-mile delivery. They have a large number of bike riders that transport things locally and make four-wheeler delivery within the city. They provide food, grocery, and online delivery services. They have partnered with a few Shops to provide these products in a small size.
Grab can deliver orders within a 4-kilometer area, to a delivery distribution center, or within the city.They work in 300 cities and can be perfect for your organization if you require delivery within a limited time period.
Hyperlocal marketplace
In the age of the internet, businesses are looking for ways to make their products and services more accessible to customers. One way is by using a hyperlocal marketplace. In this type of business model, a business creates a marketplace that is specific to a certain location. This allows customers who live in that area to buy from the business with ease.
A hyperlocal marketplace is a platform that connects sellers and buyers in the same area. The sellers are either individuals or businesses. They can offer their products or services to people who live nearby. The buyers are usually people who live in the same area as the seller, but they might also be visitors passing through.
A hyperlocal marketplace is an online platform for buying and selling goods locally, with a focus on community-building. It provides an opportunity for locals to buy from locals, thus reducing transport costs.
A hyperlocal marketplace is a marketplace where buyers and sellers are located in the same geographic area, like a city or town.
This type of marketplace is very popular because it allows people to buy and sell directly.
How does a hyperlocal marketplace work?
The hyper-local market uses the architecture and elements that already exist in today’s local marketplaces. The back-end architecture of the hyperlocal marketplace is strong and real-time. Customers place orders with sellers, and sellers ensure that orders are completed within a specific duration of time.
The hyperlocal marketplace is divided into four stages
- A mobile app or a website can be used to identify a user’s current location.
- Only if the seller accepts orders from the user’s verified location can he place an order.
- The seller receives notification of the new order.
- The products are ordered and delivered by the delivery boy.
The hyperlocal marketplace can divide into two categories
- Hyperlocal service
- Hyperlocal delivery
Hyperlocal service:-
It includes the service sector, which includes services such as laundry, home services, medical and related services, etc.
Hyperlocal delivery:-
The delivery is concerned with the delivery of food products, groceries, technological devices, home necessary items , etc.
They operate in the marketplace as a product of their services and delivery.Hyper-local market will depend on a close relationship between technology and workforce.Hyperlocal business models depend heavily on their supply chain. It works by the delivery agency working as a connection between the immediate needs of the consumer and the available resources.
Different hyperlocal marketplace delivery models in different verticals
- FMCG or CPG
- Services
- Booking
FMCG or CPG:-
Consumer packaged goods(CPG) or fast-moving consumer goods (FMCG) are products that have a short storage duration and expire in a matter of hours or days.
The top verticals in the FMCG or CPG hyperlocal marketplace are as follow:-
- Food
- Grocery
- Dairy
- Bakery
- Medicines
On-demand services:-
On-demand hyperlocal marketplace services have been widely popular in previous year.The hyperlocal marketplace allows customers to request services from providers in their nearby area.
The top verticals in the on demand services hyperlocal marketplace are as follow:-
- Appliances Repair
- AC Maintenance
- Beauty and Haircut
- Packers and Mover
- Plumber
On-demand Booking:-
In the fast moving world, customers have high demand for booking and rental.
On-demand hyperlocal marketplace for booking everything from arranging the one appointment with a doctor on ZocDoc and ordering a ride on uber.
- The top verticals in the on demand booking hyperlocal marketplace are as follow:-
- Appointment Booking
- Movie or Entertainment Booking
- Restaurant Table Booking
- Ride Booking
- Fun Zone Booking
FAQ’S
1. What is the hyperlocal business model?
Ans-Hyperlocal business model are those that focus on creating a local environment that allows customers to buy anything from nearby stores. Hyperlocal business refers to all general stores, restaurants, markets, malls, and other product and service providers. Hyperlocal business model systems solve the problem of properly matching immediate demand with the nearest available supply.
2. What is the hyperlocal delivery business model?
ANS-The hyperlocal delivery business model is a business model in which a service provider acquires a requested product locally and delivers it to a consumer inside the same geographic area.
3. Different types of hyperlocal delivery business model?
ANS-There are fours types of hyperlocal delivery business model
- Single store model
- Store pick model
- Hybrid model
- Aggregator model
4. What are the advantages of the hyperlocal delivery model?
ANS-
- fast delivery
- From a single device or a dashboard, users can manage your deliveries.
- Operational visibility has improved
- Small shops must be supported.
5. How to build a hyperlocal delivery network?
ANS- If you want to provide good hyperlocal delivery services, follow these steps to get your hyperlocal delivery network:-
- Create a list of product you want to deliver
- Choose your target audience
- Partner with local business
- Select a suitable business model
- Install a hyperlocal delivery app
Conclusion
Fly Digitals is the leading digital marketing company in India that provides the most convincing marketing platform for product marketing.
